Transportation Alternatives & Families for Safe Streets Branding Refresh
Led rebrand for NYC advocacy nonprofits, including staff survey analysis, accessibility audits, updated color palette and typefaces, and UI improvements across web and email platforms.
As Creative Director, I led a comprehensive brand refresh for two nonprofits—revamping their color palette for accessibility, introducing Dark Mode, auditing digital assets, redesigning templates, and refining logos. My research-driven approach elevated aesthetics, usability, and inclusivity across platforms, ensuring their brand reached and resonated with a wider, more diverse audience.
Research, Graphic Design, and Presentation by Jacob Oberman
Sans Serif Typeface selected by Communications Manager Jacob deCastro