TA Open Streets Campaign Rebranding

Redesigned 2021 branding to reflect the energy and playfulness of NYC’s Open Streets, evolving from the original 2020 focus on overcrowding. Featured recurring character illustrations.

Rebrand by Jacob Oberman, with input from Jessie Singer
Original design and character selections by Marisa Kurk

Open Streets REFRESH after win.png
Open Streets Branding 2_FINAL_Survey HeaderArtboard 22@2x-100.jpg
Open Streets Branding 2_FINAL_GFormArtboard 21@2x-100.jpg

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