TA Streets for People Virtual Party

As in-person events quickly became digital events in spring/summer 2020, the Development team at Transportation Alternatives (TA) requested a digital illustration: brownstones to convey NYC as well as a(n essential) bike shop. I included other iconic objects such as the lamp posts and brownstone fence. Each window has a person, plant, animal, or object to convey “party” as well as speaking to the particular joys of our audience and staff. I decided to adapt these illustrations to be interactive (hover to open the windows) in our invitation e-mail and day-of event website. Our Digital Production Coordinator created the animation files and I worked with her to produce an “open all at once” for the day-of fundraising video.

Art Direction by Communications Director Katie Lorah
Digital Illustration & Animation Production by Jacob Oberman
Individual Window Animations by Digital Production Coordinator Jocelyn Carlisle